A New York Times Article On The Benjamin Effect Exposes One Man S Tendency To Be Kind Of A Jerk

• Elizabeth Dunn

We take our time reading the Sunday New York Times. Our reward is deeper thoughts when, inevitably, we start talking back to it.

When Benjamin acted like a jerk to you and then utterly charmed the first stranger he ran into, did you think, “He can be so sweet! I must try harder!”? Or did you think, “What a phony asshole!”